Question: How do you get women to buy half a blouse, while you save money on materials and manufacturing costs and have a good laugh at the women’s expense in the process?
Answer: You invent the deconstructed look!
The culinary world went nuts over this fad some time ago. For a while, you could not dine in a top restaurant without your 'Boeuf en Croûte' coming to you in bits and your 'Tarte aux Pommes' arriving in or on three different plates and receptacles. The pastry on a dish, the apple in a bowl and the glaze in a glass! It arrived in front of you with the tarte never having seen a pomme!
Of course, the Michelin starry-eyed chefs declared that this ‘allowed you to individualise the gustatory experience of each quantumised part of the flavoured whole, leading to a taste experiential paradigm where each element (separate yet together in their presentation) could be experienced in an isolationist modal yet auto-re-combinable within the client’s gustatory orifice to allow them to play their own role in the reassemblaged bolus of the originally intended dish’.
In one word?
It means that they can’t be bothered to bake the tarte as nature intended, but instead they leave you to stuff three mouthfuls of ingredients into your mouth to get your tarte au pomme.!
I should have charged them my hourly rate for the ‘reassemblage of my tarte’ that would have got them scurrying back to present my tarte as my mother did: on a plate, looking stunning and ready to eat.
At least, in this culinary version of this idiotic trend you got all the ingredients, just not all together as one would except, and sometimes as I said, not even on the same plate!
And so it is with designers.
If it wasn’t bad enough that the hems and tailoring of garments had to be left undone, ripped or left in a ‘draft’ version, the 'designers' left half of the garment, not on the cutting room floor, but on the fabric roll for the next garment in the line!
Come on, do you really think that women are that stupid?
I mean, seriously?
The fashion industry is really having a laugh with this idea. And this is not new by the way. So, here we go, another regurgitated trend. I thought this daft trend had gone the way of the 80s style decade into the ‘never to be recycled' bin, but non.
As I said, this fashion disaster is making a comeback.
Why? You may ask.
Have designers run out of other stupid ideas?
No, I don't think so, my friend, unfortunately (head shaking with heavy sigh).
Let's return to these 'creations', now Dahhling.
When you buy a piece of clothing, do you want it to be complete and finished properly?
My guess is that you do.
I blame this nonsense, amongst other things, for the persistence of the ripped jeans look. I get into screen-shaking frustration every time I see a model in my social media stream sporting jeans that should, by rights, have been thrown away long ago. Not only that, but they have the gall to label it ‘chic' or worse, 'French Chic’.
Not in my book, Missy!
I am sorry (not really) but the principles of French Chic dictate that when you wear a garment, it has to be the garment, the whole garment and nothing but the garment!
As I have pointed out many times before, Le Petit Larousse (French dictionary) defines 'chic' as 'elegant, distinguished, graceful'. This definition does not allude to anything unfinished, ripped or in a state of disrepair.
If ever you see any writer or article endorsing the deconstructed look and ripped jeans, please just say ‘Non’. Would Mlle Chanel have ever sent an outfit down the catwalk incomplete? “Quelle horreur!”. Would Audrey or Jackie O have ever worn such a thing? “Mais non”.
As in all things French Chic, and as I say many, many times, go back to basics and you will get back to French Chic. Look well presented, groomed and elegant. Then you will look French Chic, always.
PS: If you want to discover how to buy the perfect pieces for you, those that you will love and wear, my brand new SHOP LIKE A CHIC FRENCH WOMAN ecourse will teach you:
- The first thing chic French women do before setting off on a shopping trip
- What to replace and what not to replace
- What sets chic French women apart, when it comes to their decisions to buy clothes and accessories
- How they ensure that their clothes become pure classics
- Their shopping criteria that will enable you to buy the perfect pieces every time
- Their fitting room secrets that every woman should know!
- The one thing that elevates a piece from a basic to a much loved classic
- What you will never hear a chic French woman say about their new purchases.
NEVER again fill your closet with the wrong clothes. Only buy the perfect ones for you, the ones you will love! SHOP LIKE A CHIC FRENCH WOMAN
(Image from vogue.co.uk)
I'm Marie-Anne Lecoeur. I teach women how to upgrade their style and think, shop & dress like a French woman in my Ecourses and The French Chic Academy
Click & SUBSCRIBE
👠 "I am so proud of following your advice because I attended a function recently and a totally unknown lady came up to me and said how elegant I looked!!!! I was so happy, as you can imagine!!!! Thank you so very much for everything."
👠 "Love! Love! Finally a no non-sense approach to being chic, excellent tips, easy to do and understand, anybody can be chic!"
👠 "My closet is organized and I can put my hand on an item of clothing I'm looking for easily, thanks to your book"
👠 "I still need purging but thanks to you I was able to move in one wardrobe box instead of 3."
"Make every day special and beautiful"