Do you keep wondering what the fashion trends are every year? Every season?
Then, I take it that you are not a French woman.
Why would I say that, you may ask?
You see, we French women don't care about fashion trends.
"Marie-Anne, are you saying that French women, who are considered the epitome of chic the world over, don't actually give une figue about fashion trends?"
"But, doesn't the fashion industry insist that we buy into their every trend, however great or dire, if we have any hope of looking chic?"
Confused? Read on!
So why are French women who do not buy into fashion trends considered to be the best dressed and most chic women?
What, then, is the French women's secret to looking chic?
How can we dress chic every day without keeping up with the trends and following fashion?
Paris is unarguably the fashion capital of the world.
French women are the epitome of chic.
Yet, French women don't care about fashion trends and don't follow them.
This is the paradox right there.
This paradox is one of the French women's secrets to looking chic. Every season. Year after year.
The truth is that we find it easy to shop for each season, for the very reason that we don't follow trends.
When you follow trends, you become a slave to fashion and its whims.
You are into fashion, not style.
French women are the opposite: we are into style, not fashion.
We always know exactly what to buy. Every season of every year.
Our style doesn't waver, it doesn't change. Our style, in Coco Chanel's words, is eternal.
This is why, no matter what the trend is, we French women are always well dressed.
Our style principles (Please read about my Three Pillars of French Chic) don't sway from one season to another, following fashion's whims, like a leaf in the wind. Our style principles are like the trunk that keeps our style strong and true to us. It stands firm, year after year. It has weathered every fashion storm and has proven its worth over the years, following in Coco Chanel's footsteps. Simplicity. Quality. Minimalism.
So, how can you apply our Pillars of French Chic? What are our style principles, in relation to shopping?
Shop Like a Chic French Woman
Always know what you have in your closet.
If you don't know this, you need to declutter first.
Then, make an audit. What clothes and colours do you have? What extra pieces do you need to make your wardrobe work better?
Write down on your shopping list exactly what you need to add to your wardrobe.
Be sure that this item will fit in with the rest of your clothes, your style, your colours.
Buy exactly what is on your list.
Refrain from buying clothes that are trendy but will hardly get worn because they are difficult to accessorise with what you already have.
Refrain from walking into shops and looking for 'something to buy'.
If you see something you like but isn't what you need and isn't on your list, do not buy it straight away. Leave it and come back in a day or two. Or a week. If you still want it and love it, then buy it then. This takes us to the next step.
Never, ever buy clothes or accessories on a whim. Please see step four.
Shop Like a Chic French Woman
PS: Look chic every single day. Shop like a chic French woman.
Let me give you some French women's smart shopping secrets. You can only learn the secrets of how to shop like a French woman, from a French woman.
I will give you pure gold.
You will always look chic when you let me show you:
- The first thing chic French women do before setting off on a shopping trip
- What to replace and what not to replace
- What sets chic French women apart, when it comes to their decisions to buy clothes and accessories
- How they ensure that their clothes will become pure classics
- Their shopping criteria that enables them to buy the perfect pieces every time
- Their fitting room secrets that every woman should know!
- The one thing that elevates a piece from a basic to a much loved classic
- What you will never hear a chic French woman say about their new purchases
Start shopping like a chic French woman, with my most popular ecourse to date. Shop smart. Shop chic. Today.
Don't stay behind. Why would you? Come shopping with us, chic French women. JOIN us here in SHOP LIKE A CHIC FRENCH WOMAN Ecourse.
I'm Marie-Anne Lecoeur. I teach women how to upgrade their style and think, shop & dress like a French woman in my Ecourses and The French Chic Academy
👠 "I am so proud of following your advice because I attended a function recently and a totally unknown lady came up to me and said how elegant I looked!!!! I was so happy, as you can imagine!!!! Thank you so very much for everything."
👠 "Love! Love! Finally a no non-sense approach to being chic, excellent tips, easy to do and understand, anybody can be chic!"
👠 "My closet is organized and I can put my hand on an item of clothing I'm looking for easily, thanks to your book"
👠 "I still need purging but thanks to you I was able to move in one wardrobe box instead of 3."
"Make every day special and beautiful"